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The Way We Do it

23 July 2009 163 views No Comment

Trying to get a systematic order to designing anything.

  1. Audience – Who the target audience is everything.
  2. Colours – the psychology, the socio-cultural associations, the natural harmony, the emotional response
  3. Imagery – quality, relevance, originality
  4. Fonts – max 3, depends on the message/tone (serious/fun/blah), can be used imaginatively (add the funk)
  5. Layout – focal point, organized, easy to understand, usable
  6. Take a step back – if it feels right, its right
  7. Take further step back – ask someone else.

Communicate.

Loud and Clear.

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