Trying to get a systematic order to designing anything.

1. Audience – Who the target audience is everything.
2. Colours – the psychology, the socio-cultural associations, the natural harmony, the emotional response
3. Imagery – quality, relevance, originality
4. Fonts – max 3, depends on the message/tone (serious/fun/blah), can be used imaginatively (add the funk)
5. Layout – focal point, organized, easy to understand, usable
6. Take a step back – if it feels right, its right
7. Take further step back – ask someone else.

Communicate.

Loud and Clear.

I like.