All tapo-ed information, collected here.

From here: http://semanticstudios.com/publications/semantics/000029.php

• Useful. As practitioners, we can’t be content to paint within the lines drawn by managers. We must have the courage and creativity to ask whether our products and systems are useful, and to apply our deep knowledge of craft and medium to define innovative solutions that are more useful.
• Usable. Ease of use remains vital, and yet the interface-centered methods and perspectives of human-computer interaction do not address all dimensions of web design. In short, usability is necessary but not sufficient.
• Desirable. Our quest for efficiency must be tempered by an appreciation for the power and value of image, identity, brand, and other elements of emotional design.
• Findable. We must strive to design navigable web sites and locatable objects, so users can find what they need.
• Accessible. Just as our buildings have elevators and ramps, our web sites should be accessible to people with disabilities (more than 10% of the population). Today, it’s good business and the ethical thing to do. Eventually, it will become the law.
• Credible. Thanks to the Web Credibility Project, we’re beginning to understand the design elements that influence whether users trust and believe what we tell them.
• Valuable. Our sites must deliver value to our sponsors. For non-profits, the user experience must advance the mission. With for-profits, it must contribute to the bottom line and improve customer satisfaction.

Web Credibility Research from Standford: http://credibility.stanford.edu/research.html

Evaluation Strategies

What exactly do users take into account when deciding what to believe on the Web? Do they really notice that privacy policy or read that detailed fact-checking procedure? When and how might information seekers attempt to verify what they find online? How do they integrate past experience and general assumptions about information on the Web with what they see and read on a specific site to make a decision about credibility?

Design

We find that a broad range of design decisions — ranging from visual elements to information architecture to the use of advertisements — can powerfully influence whether visitors are likely to find a site credible. Like human communicators, Web sites benefit (or suffer) based upon their appearance. Part of the goal of our project is to understand which design elements have an impact on credibility.

Individual Factors

When and why might individual differences amongst site visitors tend to dominate whether they accept or reject what they read? Does everyone respond to errors, typos, or poor design with the same level of incredulity? Expertise, for example — whether it be general fluency with the Internet or knowledge in a particular domain such as health — can impact how people decide what to believe on the Web.

Context and Content

Whether an information seeker is motivated to find credible information, how important the information is to her, whether she has the time and resources to devote to diligently evaluating what she does find, and the content domain of the information (e.g., health, news, entertainment, etc.) are all examples of important contextual factors in credibility evaluations made on the Web. We seek out exceptions — often driven by unique contextual factors — to the general rules of Web credibility evaluation discovered in our research.

Stanford Guidelines for Web Credibility

http://credibility.stanford.edu/guidelines/index.html

How can you boost your web site’s credibility?

We have compiled 10 guidelines for building the credibility of a web site. These guidelines are based on three years of research that included over 4,500 people.