Trying to get a systematic order to designing anything.

Audience – Who the target audience is everything.
Colours – the psychology, the socio-cultural associations, the natural harmony, the emotional response
Imagery – quality, relevance, originality
Fonts – max 3, depends on the message/tone (serious/fun/blah), can be used imaginatively (add the funk)
Layout – focal point, organized, easy to understand, usable
Take a step back – if it feels right, its right
Take further step back – ask someone else.

Communicate.
Loud and Clear.
I like.