I’m happy to announce CEMA, in colloboration with UnderGarMent (Underground Garage Movement), fully supports the Consortium of Pub-going, Loose and Forward Women. In fact, Agent Tata (namraTA mehTA) has even posed for the Pink Chaddi campaign in her delightful ‘creamy’ pink chaddis. Haha.

(from the Pink Chaddi blog)

What is the Pink Chaddi Campaign?

The Pink Chaddi Campaign kicked off on 5 February 2009 to oppose the Sri Ram Sena. The campaign is growing exponentially (21,105 members at this point in the life of our Consortium of Pub-going, Loose and Forward Women) and that is not surprising. Most women in this country have enough curbs on their lives without a whole new franchise cashing in with their bully-boy tactics. Of course, a lot of men have joined the group as well.

Here is we want to do with the Pink Chaddi Campaign. Join in. Be imaginative, have fun and fight back!

What can you do?

Step 1: It does not matter that many of us have not thought about Valentine’s Day since we were 13. If ever. This year let us send the Sri Ram Sena some love. Let us send them some PINK CHADDIS.

Look in your closet or buy them cheap. Dirt-cheap. Make sure they are PINK. Send them off to the Sena.

The address to send the package is:
From: The Pink Chaddi Campaign,

To: Pramod Muthalik,

Sri Rama Sene Office

No. 11, Behind new bus stand,

Gokhul road,

Lakshmi park,

Hubli – Karnataka

Contact person:

Benson – 9845167575

Areeba-9900569456

Samir Gandhi:9246282223

If you don’t want to mail it yourself, you can drop it off at the Chaddi Collection Points. We will be collecting across the country through this week and sending the packages on February 12. More information about Chaddi Collectors in your city soon on our blog: http://thepinkchaddicampaign.blogspot.com/

Step 2: Send the Pink Chaddi Campaign a photograph of the package.

Tell us how many chaddis you are sending out and inspire other women in other cities. You can either mail the information to freelancehabba (at) gmail (dot) com or you can mail it at our facebook address. http://www.facebook.com/group.php?gid=49641698651&ref=mf

Step 3: On Valentine’s Day we do a Pub Bharo action. Go to a pub wherever you are. From Kabul to Chennai to Guwahati to Singapore to LA women have signed up. It does not matter if you are actually not a pub-goer or not even much of a drinker. Let us raise a toast (it can be juice) to Indian women. Take a photo or video. We will put it together (more on how later) and send this as well to the Sri Ram Sena.

What happens after Valentine’s Day?
After Valentine’s Day we should get some of our elected leaders to agree that beating up women is ummm… AGAINST INDIAN CULTURE.

For right now, ask not what Dr VS Acharya, Home Minister of Karnataka can do for you. Ask what you can do for him. Here is his blog. Send him some love.

Nisha Susan
For the Pink Chaddi Campaign

PS. Our good friend L says we should not colour-discriminate. So if you really, really can’t send pink chaddis, send those in other colours.

PPS. Both Women and Men are invited to send in their chaddi’s/ pictures of chaddi’s.

Tanvi Srivastava » Pink Chaddis

The CEMA Pink Chaddi Brigade